I took an existing website and redesigned it by creating a new visual framework to meet current web design standards. This class project included site assessment, user profiles, site map, wireframes, logo studies, and visual design explorations.
Andy's Orchard ( is an old-fashioned family farm Located in Morgan Hill, CA that specializes in artisanally grown tree-ripened stone fruits, including cherries, apricots, peaches, nectarines, plums and pluots. Their award-winning tree-ripened fruit has been featured in Gourmet and Sunset magazines.
In addition to their locally grown tree-ripened fruit, they offer dried fruit, jams, nuts, confections, custom gift baskets, and gourmet food items. They are generally open for business mid-May through December.
DURATION: 8 weeks        TOOLS: Photoshop, Illustrator, Keynote, Sketch
Site Assessment
The current website as of February 2016 was outdated, lacked a sense of visual coherence, was cluttered and non-legible on mobile devices. The website did not match their reputation as an award-winning local farm.
Final Design
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